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On the right are three examples of companies
that have benefited from the MaSC process:
• Levitt Bernstein Associates (medium-sized architectural practice)
• Bovis Lend Lease (large contractor)
• Peabody Trust (large housing trust) |
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Levitt
Bernstein Associates
Levitt Bernstein Associates used MaSC because they wanted to build
on their reputation as socially responsible architects and market
the practice on the strength of their engagement in sustainability.
The company realised they needed to introduce a more structured approach
to the way they were tackling sustainability.
As a result, a number of initiatives
have been introduced including undertaking project reviews earlier
on in the design process so that sustainability can have a greater
influence on key design decisions and setting up an information bank
so that staff can develop their understanding of the subject.
'The principal benefit of MaSC was that it pushed us along.
The external influence made us think about what we were doing.'
'The process provided a timescale within which to achieve the
objectives we set, and also to put the spotlight on sustainability
issues.'
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Bovis
Lend Lease
When Bovis Lend Lease Europe became involved in MaSC, the company
had already begun to develop a waste management strategy and implementation
programme, in support of the KPI on waste minimisation. The intention
was for every project to work towards an approved waste management
plan.
After using MaSC, Bovis Lend Lease
added to its environmental policy a special commitment to sustainable
practices. Staff training has been developed to cover sustainability
issues and the new post of Waste Manager has been introduced.
'BLL views the MaSC self-assessment matrix as an excellent way
of demonstrating where the company is and where it wants to be.'
'Whilst growing its
existing business, BLL wants to be doing the right thing. It is BLL's
policy to be at the forefront in sustainability.'
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Peabody
Trust
Peabody used MaSC to help develop its business planning process. The
Trust had already made some progress in sustainability, but this was
on an individual project basis. To fully embed sustainability into
company ethos, Peabody realised it needed the support and involvement
of the senior management team. MaSC facilitated the process, bringing
people together to debate issues and plan a way forward.
The key decision made at the Strategic
Review was to integrate sustainability into Peabody's annual business
planning process and adopt it as a corporate commitment. This commitment
has been written into the Trust's vision statement, which has targets
for 2010 and 2020, and includes detailed plans for the next two years.
Sustainability will be a central theme in all of Peabody's future
work.
'Peabody was a willing organisation, but a framework was needed
to help to pull things together. MaSC did this.'
'MaSC helped to galvanise enthusiasm, which is now being fed
back into the organisation.'
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