On the right are three examples of companies that have benefited from the MaSC process:
• Levitt Bernstein Associates (medium-sized architectural practice)
• Bovis Lend Lease (large contractor)
• Peabody Trust (large housing trust)
Levitt Bernstein Associates
Levitt Bernstein Associates used MaSC because they wanted to build on their reputation as socially responsible architects and market the practice on the strength of their engagement in sustainability. The company realised they needed to introduce a more structured approach to the way they were tackling sustainability.

As a result, a number of initiatives have been introduced including undertaking project reviews earlier on in the design process so that sustainability can have a greater influence on key design decisions and setting up an information bank so that staff can develop their understanding of the subject.

'The principal benefit of MaSC was that it pushed us along. The external influence made us think about what we were doing.'

'The process provided a timescale within which to achieve the objectives we set, and also to put the spotlight on sustainability issues.'

  Bovis Lend Lease
When Bovis Lend Lease Europe became involved in MaSC, the company had already begun to develop a waste management strategy and implementation programme, in support of the KPI on waste minimisation. The intention was for every project to work towards an approved waste management plan.

After using MaSC, Bovis Lend Lease added to its environmental policy a special commitment to sustainable practices. Staff training has been developed to cover sustainability issues and the new post of Waste Manager has been introduced.

'BLL views the MaSC self-assessment matrix as an excellent way of demonstrating where the company is and where it wants to be.'

Whilst growing its existing business, BLL wants to be doing the right thing. It is BLL's policy to be at the forefront in sustainability.'

  Peabody Trust
Peabody used MaSC to help develop its business planning process. The Trust had already made some progress in sustainability, but this was on an individual project basis. To fully embed sustainability into company ethos, Peabody realised it needed the support and involvement of the senior management team. MaSC facilitated the process, bringing people together to debate issues and plan a way forward.

The key decision made at the Strategic Review was to integrate sustainability into Peabody's annual business planning process and adopt it as a corporate commitment. This commitment has been written into the Trust's vision statement, which has targets for 2010 and 2020, and includes detailed plans for the next two years.

Sustainability will be a central theme in all of Peabody's future work.

'Peabody was a willing organisation, but a framework was needed to help to pull things together. MaSC did this.'

'MaSC helped to galvanise enthusiasm, which is now being fed back into the organisation.'