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Government initiatives and market pressures are pushing companies
to commit to sustainability. But is 'sustainability' just another
political buzzword, or is it something more substantial? And is it
a viable option for a commercial organisation?
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In
business terms, sustainability means considering the environmental
and social impacts of commercial activities, while at the same time
maintaining good economic performance.
A sustainable business:
• increases profitability by making more efficient use of resources
• prevents harmful and potentially irreversible effects on the
environment
• responds to the needs of society, including staff, suppliers
and the local community.
Keeping these three sustainability principles
in balance brings real business benefits. It:
• demonstrates corporate social responsibility
• positions the company to win more work
• brings financial growth through more efficient procedures and
use of resources
• improves corporate image
• maintains a competitive advantage
• reduces the risk of fines and adverse publicity.
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